Diploma in Business Management (Level 7) (Digital Ubiquitous Marketing)

Digital Ubiquitous Marketing

This qualification will provide both New Zealand and Global businesses and organisations with graduates who can apply advanced business management knowledge and skills to be able to manage within a business management environment. 

In addition to advanced business management knowledge and skills, graduates with specialisation in Digital Ubiquitous Marketing will be able to develop and implement strategies and tactics with digital ubitquitious marketing practices aimed to reach new customers, build customer loyalty, retain customers and improve overall profitability. 

This qualification is targeted at people who have a Level 6 qualification in business or management or equivalent industry experience. This qualification will enable graduates to enter into a variety team leader / manager roles or progress onto further higher level study.

Duration

36 weeks (2 x 18 week Academic Terms)

2017 Intake Dates

21 August 2017 - 30 October 2017

Fees

NZ$ 19530

Entry Criteria

Applicants must provide evidence of:

  • A Level 6 or higher qualification in Business (or equivalent) OR
  • A degree in other disciplines related to Digital Marketing/Marketing OR
  • A minimum of four years relevant industry experience in a Business related field, requiring knowledge equivalent to at least a Level 6 Business qualification. AND
  • International students for whom English is not their first language, must also have an IELTS score of 6.0 (Academic) with no individual band lower than 5.5, or equivalent evidence of English Language proficiency in accordance with NZQA regulations.

Papers

Students will be required to study the following eight papers in two semesters:

MGT701 Strategic Management

Strategic Management is the capstone course for business management majors such as brand management, ubiquitous digital marketing and business information technology. Students learn new strategy formulation, implementation, and evaluation concepts and techniques. Students use this new knowledge, coupled with knowledge acquired from other courses, to chart the future direction of different organizations. Strategic Management students analyze firms in different industries, make objective strategic decisions for companies, and justify those decisions through oral and/or written communication. Students can recommend strategies for the organizations and specify how those strategies could best be implemented. Strategic Management is a challenging and exciting course for students who want to manage organisations in a dynamic business environment. This course is very well articulated with MGT 702 Strategic Contemporary Marketing, MGT 703 People and Organisations and prompts students to explore financial implications for firms in MGT 704 Financial management.

MGT702 Strategic Contemporary Marketing

In this course, students discuss latest marketing theories and applications in various contexts. This course is organised around state-of-the-art marketing topics that are presented, discussed and analyzed throughout the course. Students will be encouraged to develop critical thinking skills to understand and evaluate current issues in marketing theory and practice. By examining various points of view and taking a firm centric perspective, students will gain a better understanding of the evolving role of marketing within companies and society through the integration of market and customer information. This course allows to triangulate marketing perspective with MGT701 Strategic Management, MGT 703 People and Organisations and prompts students to explore financial implications for firms in MGT 704 Financial management

MGT703 People and Organisation

Managing People & Organisations is designed to help students to understand the effect of their behavior at work, and the behaviour of those around them on work performance. To do that we will introduce students to theories about human behaviour and interpersonal relationships. We will consider ideas about common organisational features such as job roles, leadership, power structures, job design and performance management. The organisations we work in are rich and complex organisms in which many interactions, relationships and processes are played out daily. The complexity of these interactions, relationships and processes often makes them difficult to understand. Our challenge in this course is to develop the analytical skills which will assist our students to obtain valuable insights into organisational life. This course allows to align HR and Organisational perspective with MGT 701 Strategic Management and prompts students to explore financial implications for firms in MGT 704 Financial management

MGT704 Financial Management

This course covers the fundamentals of financial management to support both short and long-term financial decisions of the firm. The course has three main objectives: 1) Develop an understanding of the tools that are used to value investment projects and companies (valuation). 2) Understand the basic issues involved in how firms should raise funds for their real investments (financing). 3) Evaluate how investment and financing decisions are related. Emphasis will be placed on appreciating the limitations and challenges that are faced when applying the theoretical framework of corporate finance to real world problems. This course allows to conceptualize financial linkage with MGT 701 Strategic Management, MGT702 Strategic Contemporary Marketing and MGT703 People and Organisation.

BM702 Technology Based Branding

This course discusses how a technology based environment can enhance brand equity. Technology based branding encapsulates core branding frameworks and associated technologies such as the internet, social media, websites, smart devices etc. It Provide students with an end-to-end overview of the processes for understanding, creating and delivering value in technology markets with actionable conceptual frameworks and analytical tools.

BIT703 Electronic Business in Digital Age

Business in cyberspace has become one of the most exciting trends and companies are positioning themselves by adopting online platforms to remain competitive. In the market place the focus of E-business is shifting from an emphasis on pyre technology to more technology supported strategic actions. The objective of this course is to develop an enhanced knowledge among students of the potential of information technology to enable E-Business in digital age.

UM701 Interactive Ubiquitous Marketing

This course covers interactive ubiquitous mobile marketing campaigns. Ubiquitous interactive campaigns involve broad paradigm and integrate many stakeholders to launch successful interactive campaigns. Course will provide students with a solid grasp of interactive ubiquitous marketing landscape, examine the sector's rapid evolution and consider current and future trends. By focusing on practical skills and cutting-edge case studies, students will leave with a thorough knowledge of ubiquitous best practice as it currently stands and valuable insights into how to develop company's interactive ubiquitous marketing strategy.

UM702 Social Media Marketing

This course is designed to build students’ social media marketing skills by utilizing projects that give students hands on experience implementing social media marketing strategies. Topics include integrating different social media technologies into a marketing plan, creating social media marketing campaigns, and applying appropriate social media tools. Upon completion, students should be able to use social media technologies to create and improve marketing efforts for businesses.

Career Opportunities 

Graduates may work as: Digital Marketer

  • Digital Campaign Manager
  • Social Media Marketing Strategist
  • Digital Marketing Co-Ordinator
  • Mobile Marketing Planner
  • On line Media Marketing Specialist 
  • Social Media Marketing Manager
  • Webs Marketing Specialist
  • Data and Web Traffic Analyst
  • Product Development Officer

Suitable Industries

Graduates may be eligible to work into these industries

  • Digital and Media
  • Retail
  • Manufacturing Industry
  • Education Industry 
  • Communication & Technology Industry
  • Hospitality