Diploma in Business Management (Level 7) Brand Management

Brand Management

This qualification will provide both New Zealand and Global businesses and organisations with graduates who can apply advanced business management knowledge and skills to be able to manage within a business management environment.

In addition to advanced business management knowledge and skills, graduates will be able to design effective marketing programmes to build, measure and manage brand equity.

Duration

36 weeks (2 x 18 week Academic Terms)

2017 Intake Dates

21 August 2017 - 30 October 2017

Fees

NZ$ 19530

Entry Criteria

Applicants must provide evidence of:

  • A Level 6 or higher qualification in Business (or equivalent) OR
  • A degree in other disciplines related to Brand Management OR
  • A minimum of four years relevant industry experience in a Business related field, requiring knowledge equivalent to at least a Level 6 Business qualification. AND
  • International students for whom English is not their first language, must also have an IELTS score of 6.0 (Academic) with no individual band lower than 5.5, or equivalent evidence of English Language proficiency in accordance with NZQA regulations.

Papers

Students will be required to study the following eight papers in two semesters:

MGT701 Strategic Management

Strategic Management is the capstone course for business management majors such as brand management, ubiqtious digital marketing and business information technology. Students learn new strategy formulation, implementation, and evaluation concepts and techniques. Students use this new knowledge, coupled with knowledge acquired from other courses, to chart the future direction of different organizations. Strategic Management students analyze firms in different industries, make objective strategic decisions for companies, and justify those decisions through oral and/or written communication. Students can recommend strategies for the organizations and specify how those strategies could best be implemented. Strategic Management is a challenging and exciting course for students who want to manage organisations in a dynamic business environment. This course is very well articulated with MGT 702 Strategic Contemporary Marketing, MGT 703 People and Organisations and prompts students to explore financial implications for firms in MGT 704 Financial management.

MGT702 Strategic Contemporary Marketing

In this course, students discuss latest marketing theories and applications in various contexts. This course is organised around state-of-the-art marketing topics that are presented, discussed and analyzed throughout the course. Students will be encouraged to develop critical thinking skills to understand and evaluate current issues in marketing theory and practice. By examining various points of view and taking a firm centric perspective, students will gain a better understanding of the evolving role of marketing within companies and society through the integration of market and customer information. This course allows to triangulate marketing perspective with MGT701 Strategic Management, MGT 703 People and Organisations and prompts students to explore financial implications for firms in MGT 704 Financial management

MGT703 People and Organisation

Managing People & Organisations is designed to help students to understand the effect of their behavior at work, and the behaviour of those around them on work performance. To do that we will introduce students to theories about human behaviour and interpersonal relationships. We will consider ideas about common organisational features such as job roles, leadership, power structures, job design and performance management. The organisations we work in are rich and complex organisms in which many interactions, relationships and processes are played out daily. The complexity of these interactions, relationships and processes often makes them difficult to understand. Our challenge in this course is to develop the analytical skills which will assist our students to obtain valuable insights into organisational life. This course allows to align HR and Organisational perspective with MGT 701 Strategic Management and prompts students to explore financial implications for firms in MGT 704 Financial management

MGT704 Financial Management

This course covers the fundamentals of financial management to support both short and long-term financial decisions of the firm. The course has three main objectives: 1) Develop an understanding of the tools that are used to value investment projects and companies (valuation). 2) Understand the basic issues involved in how firms should raise funds for their real investments (financing). 3) Evaluate how investment and financing decisions are related. Emphasis will be placed on appreciating the limitations and challenges that are faced when applying the theoretical framework of corporate finance to real world problems. This course allows to conceptualize financial linkage with MGT 701 Strategic Management, MGT702 Strategic Contemporary Marketing and MGT703 People and Organisation.

BM701 Strategic Brand Management

Strategic brand management involves the design and implementation of marketing programs and activities to build, measure and manage brand equity. An important objective is to provide students with concepts and techniques to improve the long term profitability of their brand strategies.

BM702 Technology Based Branding

This course discusses how a technology based environment can enhance brand equity. Technology based branding encapsulates core branding frameworks and associated technologies such as the internet, social media, websites, smart devices etc. It Provide students with an end-to-end overview of the processes for understanding, creating and delivering value in technology markets with actionable conceptual frameworks and analytical tools.

BM703 Operational Sales and Brand Evaluation

Students will understand the link between sales and branding.  This provides the opportunity to analyse a brand’s value in the market. The course includes exploring the success and failures of various brands to learn lessons, and encapsulates Brand Management discussed in BM701 Strategic Brand Management.

IM701 Information Management and Research

This course deals with information management and basic research processes to expand the limits of knowledge to support managers to make sound decisions in organizations.  Information management and research focus upon scope of research and data management in organizations.  This links in with BM703 Operational Sales and Brand Evaluation where business research needs to be undertaken for analysing a brand’s value in the market.

Career Opportunities

Graduates may work as:

  • Brand Manager
  • Associate Brand Manager
  • Marketing Manager
  • Marketing Specialist
  • Social Media Marketing Manager
  • Event Co-Ordinator
  • Product Development Officer

Suitable Industries

Graduates may be eligible to work into these industries:

  • Retails and Manufacturing 
  • Digital and Media
  • Hospitality & Service Industry
  • Education