Entry Criteria
Applicants must provide evidence of:
- A Level 6 or higher qualification in Business (or equivalent) OR
- A degree in other disciplines related to Digital Marketing/Marketing OR
- A minimum of four years relevant industry experience in a Business related field, requiring knowledge equivalent to at least a Level 6 Business qualification. AND
- International students for whom English is not their first language, must also have an IELTS score of 6.0 (Academic) with no individual band lower than 5.5, or equivalent evidence of English Language proficiency in accordance with NZQA regulations.
Papers
Students will be required to study the following eight papers in two semesters:
MGT701 Strategic Management
This course develops an understanding of the overall process of strategy making to increase the performance of a company, thereby increasing the value of the enterprise to its owners and shareholders. In this course students will explore strategies that a company’s managers pursue to attain a competitive advantage.
MGT702 Strategic Contemporary Marketing
This course develops an understanding of the overall process of marketing including research, planning, implementation and control of marketing activities in the contemporary business environment. The main emphasis is on the practical application of marketing concepts covered in the course, using NZ and international consumer products as examples to broaden the knowledge base in contemporary marketing.
MGT703 People and Organisation
This course develops an understanding of the linkage between organisations; human resource management (HRM) and business success. Students will be exposed to the principles of organisational behaviour and the fundamentals of HRM. Important concepts such as organisation structure and design; power and politics; motivation and job satisfaction; recruitment and selection, employee development and performance management will be discussed.
MGT704 Financial Management
This course provides an overview of financial management basics for financial decision making. Students will cover the fundamentals of financial management to support both short and long-term financial decisions of the firm. Includes topics related to sources of short-term and long-term financing, financial statement analysis, time value of money, capital budgeting and working capital management.
BM702 Technology Based Branding
This course develops an understanding of the technology based environment which helps brand managers to enhance their brand equity. The internet and the associated e-technologies of distributed information systems have created a massive market for products and services. The technology based branding encapsulates core branding frameworks and associated technologies such as internet, social media, websites, smart devices etc.
BIT703 Electronic Business in Digital Age
This course deals with the ever growing paradigm of E-Business. Business in cyberspace has become one of the most exciting trends and companies are positioning themselves by adopting online platforms to remain competitive. In the market place the focus of E-business is shifting from an emphasis on pyre technology to more technology supported strategic actions. This course helps students to understand E-business issues and models in digital age.
UM701 Interactive Ubiquitous Marketing
This course deals with interactive ubiquitous mobile marketing campaigns. Ubiquitous interactive campaigns involve broad paradigm and integrate many stakeholders to launch successful interactive campaigns. The students will explore conceptualization of campaigns and content aspects of campaigns to launch successful campaigns.
UM702 Social Media Marketing
This course deals with social media marketing. The interconnection between content, users and communication technologies have increased the importance of social media marketing by many folds in recent years. The students will explore social media marketing activities and search engine optimization.
Career Opportunities
Graduates may work as: Digital Marketer
- Digital Campaign Manager
- Social Media Marketing Strategist
- Digital Marketing Co-Ordinator
- Mobile Marketing Planner
- On line Media Marketing Specialist
- Social Media Marketing Manager
- Webs Marketing Specialist
- Data and Web Traffic Analyst
- Product Development Officer
Suitable Industries
Graduates may be eligible to work into these industries
- Digital and Media
- Retail
- Manufacturing Industry
- Education Industry
- Communication & Technology Industry
- Hospitality
Further Study Opportunities
This qualification can lead to degree or post graduate level qualifications in business management or other relevant industry qualifications; Example – Bachelor of Applied Management.
Bring your own device (BYOD) requirement
At AEI we understand that technology has become a key component to our everyday lives. Our programmes incorporate device driven activities and interactions. This also allows student learning to continue effortlessly wherever ytheyare. All students are required to have a device as part of their personal equipment. This device is required to be brought to every class.
What type of device is needed?
Laptops are AEI’s preferred device. It is important that the student’s laptop operates effectively in the AEI BYOD environment. We therefore recommend the following:
If purchasing new, the following minimum requirements should be met:
- Windows 10 (or Mac Os 10.x Yosemite or higher)
- i3 dual core or equivalent processor 4GB RAM
- 320GB or greater hard drive
- Wireless capability 802.11n dual band
- At least a 13 inch screen
- Up-to-date antivirus software
- Battery life of a minimum of 6 hours (there is limited access to charging facilities in class)
If you currently have a laptop, the following minimum requirements should be met:
- 10 inch screen or larger
- 4GB RAM
- 50GB free space minimum
- Windows v7.0 or higher
- Apple Mac 10.6 (Leopard) or higher
- Wireless capability 802.11n dual band
- CPU meets vendor OS minimum requirements.
- Battery life of a minimum of 6 hours (there is limited access to charging facilities in class)
Microsoft 365
AEI provides a free version of Microsoft 365 to every academic programme student. This ensures that students have the latest version of Microsoft Office. Students can use this software online.
During induction, students will be given further information for accessing MS365 and any other technology that they will be using during their studies.
